BLACKPINK Begins Filming New Song Music Video as This Year’s Comeback Accelerates

BLACKPINK has started full-scale preparations for its comeback this year. YG Entertainment announced on the 20th through official channels that the group will begin filming the music video for their new song this week. In a statement, YG said, “All members and staff will give their best effort throughout the remaining schedule to deliver the finest possible result,” adding, “We thank our fans who have been waiting for BLACKPINK’s comeback.” The company also mentioned that the album is in the final stages of development to ensure musical excellence, indicating that album production has reached its concluding phase. The last full-length album released by BLACKPINK as a complete group was their second studio album, “BORN PINK,” issued in September 2022. If this comeback goes through, it will mark their first activity in about three years. Currently, BLACKPINK is on the “DEADLINE” world tour. After starting in Goyang in July and completing stadium tours in North America and Europe, they began their Asian tour in Taiwan on the 18th. Although Jisoo, Jennie, Rosé, and Lisa are currently under separate agencies rather than YG, YG is responsible for managing their activities as a full group.