BLACKPINK Becomes First K-Pop Group to Collaborate with National Museum of Korea, Turning the Museum Pink

BLACKPINK is launching a major official collaboration with the National Museum of Korea, becoming the first K-pop artist to do so in celebration of the release of their third mini-album, “Deadline.” On the 12th, the National Museum of Korea announced that it will partner with BLACKPINK to carry out the “National Museum of Korea X BLACKPINK” project from February 26 to March 8.

As part of this collaboration, the members of BLACKPINK will record audio guide programs for eight iconic artifacts in the museum. Jisoo and Jennie will introduce these cultural treasures in Korean, Rosé in English, and Lisa in Thai. Museum visitors can listen to the members’ narrations through QR codes placed next to each artifact.

The exterior of the museum will be illuminated with pink lighting that symbolizes BLACKPINK. From 4 p.m. to 10 p.m. during the collaboration period, the museum’s open courtyard and outdoor areas will be decorated in pink, allowing all visitors to enjoy the view freely.

In front of the Gwanggaeto the Great King Stele, located on the History Road in the main lobby, listening sessions will be held where fans can preview all tracks from the new album. Pre-listening, starting one day before the album’s release on February 26, can be reserved via Naver beginning at 8 p.m. on February 19. Some sessions will be special events reserved for Spotify Premium users. From 2 p.m. on February 27, the official release date, anyone can participate during museum hours.

Yoo Hong-jun, director of the National Museum of Korea, said, “This collaboration aims to present the cultural heritage that the museum has preserved in modern terms, enabling more people to visit the museum and experience culture naturally.” He added, “By leveraging BLACKPINK’s global recognition, which includes a fanbase of around 100 million, this partnership will provide an opportunity to introduce Korean cultural heritage to international visitors in an accessible way.”

BLACKPINK’s third mini-album, “Deadline,” will be released at 2 p.m. on February 27. It features five tracks, including the title track “GO” and previously released singles such as “JUMP,” “Me and my,” “Champion,” and “Fxxxboy.”