BLACKPINK BECOMES FIRST K-POP GIRL GROUP TO HEADLINE WEMBLY STADIUM; STRONGENS TOURISM MARKETING IN SINGAPORE

BLACKPINK successfully completed a headline show at Wembley Stadium in London, UK, becoming the first K-pop girl group to do so. The four-member group, consisting of Jisoo, Jennie, Rosé, and Lisa, captivated 70,000 fans with a performance lasting around 2 hours and 30 minutes. They are now recorded as K-pop artists to perform on this iconic stage following Michael Jackson, Taylor Swift, BTS, and Oasis. Lisa expressed that performing at Wembley Stadium was “an absolute honor” and thanked the 70,000 attendees. Jennie described it as “an epic dream,” while Rosé said that although her previous experience in London was amazing, this performance was on a completely different level. The Wembley show was the first of two nights concluding BLACKPINK’s European leg of the ‘Deadline’ world tour. This tour is scheduled to feature 31 performances in 16 cities around the world and is expected to break a new record as the highest-grossing tour by a female group. BLACKPINK previously took this record from the Spice Girls during their ‘Born Pink’ world tour in 2022–2023. The tour, which started in Seoul, is being carried out alongside their new single “Jump,” which reached 26 million views on YouTube—the highest daily view count ever recorded. BTS was the only K-pop band to perform at Wembley in 2019, and BLACKPINK became the second. The London show began with three intense pop anthems—“Kill This Love,” “How You Like That,” and “Pink Venom”—that got the audience on their feet immediately. On stage, highly precise and intricate dance moves were showcased, as BLACKPINK formed formations, dispersed according to each member’s vocal lines, and then recombined to create a 16-person pop colossus. During the “Playing With Fire” performance, a giant video wall was divided into four sections to display close-ups of each member, while the brutal choreography for “Shut Down” (a song sampling Paganini’s “La Campanella”) left fans in awe. BLACKPINK’s global activities are expanding beyond music performances to include tourism marketing as well. Member Jisoo served as a marketing partner for the Singapore Tourism Board (STB), and the “Your Love” music video was filmed at Line Forest Wild Asia in Singapore. The video remained secret online until its official release on August 11, before being made public on August 12. This collaboration by the Singapore Tourism Board follows work done with Coldplay and BTS’s Jin in 2025. Coldplay’s “Man In The Moon” (released in February) and Jin’s “Don’t Say You Love Me” (released in May) were also the result of strategic partnerships with the Singapore Tourism Board. Major attractions in Singapore such as Geylang’s cafes, McPherson Road, Benjamin Sheares Bridge, and Gardens by the Bay were used as filming locations. BLACKPINK’s ‘Deadline’ tour is expected to break the record for highest-grossing tour by a female group, as predicted, further confirming the global prominence of K-pop girl groups. The success of their Wembley headline show and their collaboration on tourism marketing in Singapore demonstrate that BLACKPINK is expanding beyond being mere music artists to serving as global cultural ambassadors.