ATBO Ranks #1 in Fan Appeal, Im Yeong-woong Maintains 214 Consecutive Weeks at Chart Top...K-Pop Stars Excel in Solo Activities

K-Pop stars are actively pursuing solo activities. The group ATBO secured first place in a vote conducted by the global fan platform Stardum titled “Which idol will definitely make you a fan if you see them in person?” with 21,760 points. CLASS:y finished in second place with 13,808 points, while SEI MAI NEAME came in third with 3,424 points. ATBO is a six-member boy group that was selected through MBN’s program “THE ORIGIN - A, B, Or What?” and made their Debut in July 2022. All members—Bae Hyun-jun, Ryu Jun-min, Jung Seung-hwan, Won Bin, Oh Jun-seok, and Kim Yeon-gyu—are Korean nationals. Meanwhile, singer Im Yeong-woong continued to hold the top spot in the Idol Chart rating for 214 consecutive weeks. In the rating compiled from last month’s 25th to May 1st, he received 365,454 votes, the highest count among all artists. Lee Chan-won ranked second with 101,900 votes, followed by Yeong-tak with 43,731 votes, and Jimin of BTS with 13,896 votes. Im Yeong-woong also received the most “likes,” totaling 35,862, reflecting the actual scale of his fanbase. K-Pop stars are also actively promoting Korean beauty brands. Jin of BTS serves as an ambassador for Laneige’s lip sleeping mask line, while MINI of (G)I-DLE promotes Medihill’s products. TWS and BTS members are reported to frequently use Medihill’s eye patches, toner pads, and sheet masks during their tours. Eunhyuk of SUPER JUNIOR revealed in an appearance on Lee Young-ji’s “Rainbow TV” that he uses Medihill sheet masks daily to maintain a youthful appearance. Kazuha of LE SSERAFIM endorses Etude House’s Pure pH 6.5 Whip Cleanser, a product known for its whipped-cream texture that creates gentle, soothing bubbles for cleansing. As K-Pop stars promote Korean beauty products, K-beauty is spreading rapidly across global markets. Laneige’s lip sleeping mask has received over 50,000 positive reviews on Amazon, with more than 20,000 units sold in just the past month, resulting in an average rating of 4.6 out of 5. Brands like Etude House and Medihill, once available only in Korea, can now be easily purchased in the United States through platforms such as Amazon and Ulta.