Allday Project, The Black Label’s First Mixed-Gender K-POP Group, Ranks No. 1 on Melon Chart Just 4 Days After Debut

Allday Project, The Black Label’s first mixed-gender K-POP group, achieved the remarkable feat of topping South Korea’s largest music platform, Melon’s TOP 100 chart, just 4 days after its debut on June 23. The group’s debut track, “FAMOUS,” entered Melon’s TOP 100 within merely 3 days of release, setting a record as the fastest fifth-generation rookie song to reach the top position. This outcome demonstrates strong global momentum from the very beginning of their career. “FAMOUS”’s music video also secured first place on YouTube’s Trending Videos and Trending Songs lists, an accomplishment rare for a new group. Allday Project consists of five members: Annie, Tarzzan, Bailey, Woochan, and Youngseo. Annie comes from a prominent family and has worked as a model and influencer, while Tarzzan is a model and performer who has appeared in music videos for NewJeans and (G)I-DLE. Bailey is a choreographer responsible for the viral hit songs of aespa and Red Velvet, and Woochan is famous for being the youngest participant in variety shows. This debut holds significant meaning in the K-POP market. Allday Project is the first new mixed-gender K-POP group in 8 years. Although mixed-gender groups such as Roo'Ra, Cool, and Sharp dominated South Korea’s music scene in the 1990s, the K-POP market shifted toward gender-separated groups after the 2010s, resulting in almost no mixed-gender groups remaining aside from a few like Koyote and Kard. Allday Project’s success is sparking new discussions within the industry. Music critic Im Hee-yoon analyzed, “Mixed-gender groups were popular in the 1990s because exposure to the public mainly occurred through television broadcasts, but now it has transformed into a culture of passionate fan engagement through social media. The Black Label may be pursuing a long-term strategy aimed at fans who love K-POP performances and music.” An official from a major entertainment company added, “What’s interesting is that each member possesses a strong individuality, regardless of their debut year or gender. Who can say mixed-gender groups cannot succeed in today’s era? As K-POP enters its 30th year, bands are making a comeback, and it might be time for mixed-gender groups to resurface as well.” Allday Project’s debut track “FAMOUS” is characterized by “hypnotic hip-hop rhythms and spoken-word style lyrics,” with a structure that “prefers attitude and repetition over traditional melodies and choruses.” This unique musical direction reflects the influence of producer Teddy Park. Known for his work with BLACKPINK, Teddy Park expressed his intention to create Allday Project “without prejudice,” pursuing a creative approach that avoids being confined by traditional K-POP frameworks. Allday Project is also gaining attention for its second title track, “WICKED.” After its release, it entered Melon’s TOP 100 and daily charts, while also claiming first place on YouTube’s Trending Videos list. The impactful release of choreography clips, studio dance videos, and performance videos from music shows helped “WICKED” rise to position 25 on Melon’s TOP 100. The success of both tracks has proven the group’s versatility.