aespa Makes Official Comeback with “Rich Man”... Music Video Reaches 14 Million Views in 24 Hours

aespa officially returned on the 5th with their sixth mini-album, “Rich Man.” This album is the result of the first collaboration between SM Entertainment and Capitol Music Group. The music video for the title track “Rich Man” accumulated 14 million views within 24 hours of its upload to YouTube. The 3-minute-and-30-second video presented bizarre yet intriguing visuals. The song emphasizes narcissism, confidence, and inner wealth, combining aespa’s unique vocals with harsh electric guitar riffs and catchy melodies. In addition to the title track, the album features five other tracks. “Drift” is a hip-hop dance song characterized by whistling sounds, featuring witty lyrics that reflect an unstoppable momentum. “Bubble” incorporates a minimalist yet heavy drum and bass beat, comparing others’ dishonesty to bubbles about to burst. “Count On Me” is an R&B track with dreamy synth sounds, conveying the message that enduring pain is possible as long as there is love. “Angel #48” is an English-language pop song that highlights aespa’s soft vocals, comparing fated love to “Angel #48,” while “To The Girls” is a mid-tempo pop track with a grand soundscape and the group’s distinctive vocals, offering encouragement to believe in oneself and move forward. This album was released in 26 different versions, including group and member-specific editions, along with various extras such as photo books, postcards, posters, and photo cards. aespa members Karina, Winter, Giselle, and Ningning signed merchandise contracts for the first time. “Rich Man” is their new release two months after their comeback with the single “Dirty Work” in June last year. “Dirty Work” debuted at number 5 on the Billboard Global 200 chart. Since their debut in 2020, aespa has released hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Girls,” “Spicy,” “Drama,” “Supernova,” and “Whiplash,” and they are strengthening their expansion into global markets through their partnership with Capitol Music.