ITZY Yuna Appointed as Infinix’s Global Brand Ambassador

Technology company Infinix has announced Yuna of ITZY as its first global brand ambassador, with this partnership launching alongside the release of the Infinix NOTE 60 series.

Yuna stated that she hopes to communicate with fans in new ways through Infinix, emphasizing messages of confidence, joy, and individuality. She also mentioned that there are shared values between her and the brand regarding creativity and self-expression.

Infinix explained that its collaboration with Yuna aligns with the company’s philosophy of “Joy Tech, Beyond Limits.” This philosophy focuses on connecting technology to self-expression and everyday user experiences.

Charisma Buan, marketing officer at Infinix Philippines, said, “This partnership aims to redefine how we present the brand by focusing on user experience and lifestyle storytelling rather than just specifications.” The company plans to integrate Yuna’s image into positioning the NOTE 60 series for global young consumers.

Along with the release of the NOTE 60 series, Infinix is also collaborating with Qualcomm Technologies, Pininfarina, and SOUND BY JBL. This indicates a commitment to a comprehensive approach based on an ecosystem rather than focusing solely on hardware improvements.

Pre-orders will take place from April 10 to 21, 2026, at official Infinix kiosks and concept stores. Customers who place pre-orders by depositing 500 PHP will receive a 1,000 PHP discount, a free GTBUDS 4, and entry into a prize draw featuring a Ducati Panigale V2 and VIP concert tickets. Claiming begins on April 22 and 26, after which the NOTE 60 series will be officially sold at all Infinix stores and kiosks nationwide.