Sejong University Festival “Hidden PIECE” Features Psy, LE SSERAFIM, and ILLIT

The 39th student union of Sejong University, named “Cheonghwa,” is hosting the 2026 Sejong Festival “Hidden PIECE” across the campus from the 20th to the 22nd. Under the slogan “Our story begins because of you,” this festival has invited top-tier K-POP artists such as Psy, LE SSERAFIM, and ILLIT.

The impressive lineup of artists is the centerpiece of the festival. On the first day, the 20th, Psy will lead performances by LE SSERAFIM, fromis_9, N.Flying, and Hearts2Hearts. On the 21st, TWS, Big Naughty, O.de, and Hana will take the stage, while on the final day, the 22nd, ILLIT, N.Flying, Na Sang-hyun’s Band, and I.D.I will close out the event. The three-day program will end with a dazzling countdown fireworks display synchronized to music.

A variety of interactive experience programs have also been prepared. At the student-participatory booth “Piece of Me,” visitors can create their own puzzle keychains using UV resin. A picnic area called “Hidden Place” has been set up in the dolmen lawn, equipped with soothing lighting, comfortable bean bags, and mats. Large air balloons and a balloon photo zone have also been added, turning it into a popular spot on social media. In addition, street branding featuring the festival mascot giraffe “Serini,” sales of limited-edition merchandise, and food trucks offering dishes from across Korea fill various parts of the campus.

Student talent competitions will also take place. On the 21st, “Sejong Got Talent” will be held. Current students will compete in singing, dancing, magic, comedy, and other genres without genre restrictions, with the audience voting in real time via text messages to select the winner in a survival-style format.

Jong-jun Na, the president of the 39th student union, said, “We prepared for this Sejong Festival day and night with the hope that students who have lived hard in their respective roles can come together like puzzle pieces to create beautiful pages of memories. I hope every student can temporarily set aside the heavy burdens of daily life, fully unleash their youthful energy, and enjoy a brilliant May that will last a lifetime.”