BLACKPINK’s Global Records Set 10 Years Since Debut

The iconic K-POP girl group BLACKPINK celebrated its 10th anniversary on August 8. Since debuting in 2016 with the double-title tracks “Whistle” and “Boom Bae,” they have established numerous firsts in K-POP history, from reaching number one on the Billboard 200 to becoming the first music artist on YouTube to surpass 100 million subscribers.

Their second studio album, “BORN PINK,” released in 2022, topped both the Billboard 200 and the UK Official Albums Chart simultaneously. This was the first achievement of its kind for an Asian female artist and the first time such a record had been made by a global girl group in 21 years since Destiny’s Child. BLACKPINK has also had a total of 11 songs enter the Billboard Hot 100, the highest number ever recorded by a K-POP female artist. Their third mini-album, “DEADLINE,” released in February of this year, set a new record for the highest first-week sales volume among girl groups, with 1.77 million copies sold.

They have also achieved unmatched success on digital platforms. BLACKPINK’s official YouTube channel became the first music artist worldwide to reach 100 million subscribers in February of this year. Its cumulative view count has exceeded 42.6 billion, and on Spotify, they are the female group with the most streams globally, having accumulated over 17.6 billion streams. They have also written new history in album sales, with “THE ALBUM” becoming the first K-POP girl group album to reach million-seller status, while “BORN PINK” achieved triple million-seller status.

The scale of their tours has surpassed even that of other K-POP groups. Their first world tour attracted 470,000 fans, and the “BORN PINK” world tour drew 1.8 million attendees. The “DEADLINE” world tour, which took place across 16 cities in 33 shows from last year to this year, sold out both days at SoFi Stadium in Los Angeles, USA, and made them the first K-POP girl group to perform at Wembley Stadium in the UK.

They have further expanded K-POP’s influence at global music festivals. After appearing as a supporting headliner at Coachella in the United States in 2019, they became the first Asian artist to headline the festival in 2023. In the same year, they also became the first K-POP artist to headline “BST Hyde Park” in the UK. Over the past 10 years, BLACKPINK has established itself as a global cultural icon across various fields including music, fashion, and beauty.