BLACKPINK Collaborates with National Museum of Korea… Museum Exterior Painted Pink

Girl group BLACKPINK demonstrated the fusion of K-pop and cultural heritage through a unique collaboration with the National Museum of Korea.

YG Entertainment announced on the 9th that the “National Museum of Korea X BLACKPINK” project held at the museum had been successfully completed. This 11-day collaboration, which ran from February 26th, attracted significant interest from visitors through various programs such as a new song listening zone, member-led audio guides, and pink lighting installed on the museum’s exterior.

The listening zone set up in the museum’s main lobby allowed guests to listen to the title track “GO” along with five tracks from their new album. Spotify, the global audio and music streaming platform, served as the official partner, creating a special space illuminated by pink lights.

Members of BLACKPINK personally participated as audio guides for eight types of artifacts in the museum. Iconic relics such as the Golden Bronze Bandage Figure, the Ten-story Stone Pagoda of Gyeongcheonsa Temple, and the Stone Maitreya Buddha Statue of Gamsansa Temple were introduced through the members’ voices, transforming the space into a venue for K-culture exchange. This created a unique synergy where BLACKPINK’s Fandom Name could experience Korean cultural heritage firsthand, while museum visitors listened to the members’ voices.

After sunset, the National Museum of Korea’s exterior was adorned with pink lights symbolizing BLACKPINK, capturing everyone’s attention. Fans responded enthusiastically by sharing photos of this distinctive scene on social media.

BLACKPINK established a new milestone for K-pop with their third mini-album “DEADLINE.” Within one week of its release, 1,774,577 copies were sold (according to Hanter Chart statistics), breaking the record for initial sales among K-pop girl groups.