BABYMONSTER’s “CHOOM” Music Video Ranks No. 1, Surpassing 70 Million Views in One Week

BABYMONSTER is making a strong impact on the global K-pop market with its official Comeback via the third mini-album “CHOOM.” The music video for the Title Track topped YouTube Worldwide Trends and the category of most viewed videos within 24 hours of release, reaching 70 million views just one week after its release. This achievement clearly demonstrates their global presence as the next generation girl group to succeed BLACKPINK.

The influence of “CHOOM” is growing rapidly across all social platforms. On major platforms such as YouTube, Instagram, and TikTok, over 100,000 challenge videos were created within two and a half days after the album’s release. In particular, the “CHOOM” performance has been spontaneously recreated by professional dancers and the global Fandom. This shows that “CHOOM” possesses strong appeal as “music for viewing,” with high appeal and replicability beyond mere audio consumption.

These results stem from a meticulous production process. The performance, carefully crafted by Yang Hyun-suk, YG’s chief producer, was created through an innovative approach that deviates from traditional choreography development methods. Yang Producers received choreography concepts from 10 different teams and meticulously selected the most polished movements. The core goal was to create a complete stage that maintained overall performance density while also having broad appeal, rather than focusing solely on short key choreography elements. This was achieved through careful effort to turn a single song and stage into a fully realized performance, not just viral content.

A stage-focused production philosophy has been a consistent theme throughout YG’s 30-year history. 2NE1 created a new trend in the K-pop market with its rare intensity and unique style at the time, while BLACKPINK expanded this influence globally and transformed the scale of K-pop girl groups. Prioritizing the group’s own identity and stage dominance over quick trends is a key characteristic that runs through YG’s girl group lineage. BABYMONSTER built the group’s distinct identity by focusing on each member’s individuality and skills through extensive training. Following this Comeback, they received praise such as “YG DNA is evident” and “the performance quality stands out,” showing that they are not only inheriting YG’s traditions but also advancing them.

BABYMONSTER’s talent was also proven on music show stages. Appearing consecutively on music shows on the 9th and 10th, they delivered a full performance using hand-micred live performances. This was another demonstration of their status as a group with solid skills, capable of proving their abilities directly on stage.

This Comeback, released ahead of YG’s 30th anniversary, is a crucial moment that will determine the position BABYMONSTER can establish in the global market as the next generation artists. Even amid a flood of content that is quickly consumed and forgotten, YG continues to prioritize “the power of stage” and “artists’ identity” as its top values.