Disney X G-Dragon Unveil Collaboration for “Toy Story: The First Fan”

Disney and G-Dragon’s Peaceminusone are releasing a collaborative collection themed around “Toy Story.” Approximately 70 products will be launched simultaneously in 10 Asia-Pacific cities, including Seoul, Tokyo, Hong Kong, Taipei, and Shanghai. In South Korea, the items will be available starting July 1 at a pop-up store in Seongsu-dong.

The official title of the collection is “TOY STORY X PEACEMINUSONE : THE FIRST FAN.” The “THE FIRST FAN” concept carries a heartfelt meaning of “G-Dragon’s first fan toward his dreams being a toy,” referring to the toys that were his initial fans throughout his musical journey. Disney described it as a collaboration that combines Peaceminusone’s unique design language with Toy Story’s decades-long legacy of imagination, the special bond between toys and people, and the value of friendship.

This partnership marks Disney’s first project where it jointly planned every aspect, from product development to retail experience, with a K-pop artist. The collaboration will be rolled out across the entire Asia-Pacific region.

The product lineup includes figurines, plush toys, fashion items, lifestyle products, and mobile accessories. Exclusive artwork features Peaceminusone’s signature daisy motif paired with popular Toy Story characters such as Woody, Buzz, and Jessie. This is the first special artwork released since the release of the “Toy Story” series, showcasing Toy Story characters combined with Peaceminusone’s petal motifs.

The global tech accessory brand Caseify also participates as a collaboration partner. The aesthetic sense of G-Dragon, who is both a global icon for Caseify and the founder of Peaceminusone, is reflected in mobile accessories such as phone cases and AirPods cases.

The pop-up store in Seoul has two floors. The first floor is an immersive space that meticulously recreates a childhood bedroom, while the second floor is dedicated to browsing limited-edition products. Fans can experience a fictional world where toys come to life in a dark room on the first floor, followed by the opportunity to view and purchase all available products on the second floor.

This collection serves as a project to celebrate both the 10th anniversary of Peaceminusone’s establishment and the release of “Toy Story 5.” It will be launched worldwide on June 24, with Korean fans able to purchase it starting July 1 at the Seongsu-dong pop-up store.