"KPop Demon Hunters" Wins Oscars; McDonald's Partnership Unveiled

Netflix’s animated series "KPop Demon Hunters" is launching a full-scale marketing collaboration with McDonald's following its Oscar wins. Starting March 31, adult meal options inspired by the two K-pop groups HUNTR/X and Lion Boyz will be available at all McDonald's locations across the country.

The HUNTR/X menu consists of 10-piece chicken nuggets, a medium-sized drink, and three limited-edition items. In particular, the Spicy Ramen McShaker Price features an Asian-inspired flavor profile that combines soy sauce, garlic, sesame, and heat. Meanwhile, the Lion Boyz menu includes Spicy Lion MacMuffins topped with Spicy Lion sauce, hash browns, and a drink. The hash browns are designed to mimic the crunchy exterior and soft interior texture associated with Lion Boyz’ Leader Jinwoo’s personality.

Each menu comes with an exclusive photo card that grants access to exclusive content for a limited time. McDonald's aims to encourage customers to engage with fan communities while simultaneously spreading the taste of Korean McDonald's across the United States.

"KPop Demon Hunters" won the Academy Award for Best Animated Feature and Best Original Song. Its theme song, "Golden," became the first K-pop song to win an Oscar for Original Song. The film has surpassed 500 million views on Netflix, solidifying its status as one of the most successful titles, and it also won Golden Globe Awards and Grammy Awards.

On the afternoon of April 1, a press conference celebrating "KPop Demon Hunters"’ Oscar wins will be held at the Yongsan IPark Mall CGV in Yongsan, Seoul. Attendees will include director Maggie Kang, director Chris Appelhans, EJAE—the composer and singer of the theme song "Golden"—and producer IDO, who co-composed other OST tracks. The participants plan to share their thoughts on winning at the Academy Awards and reveal behind-the-scenes details from the production process.