Saemangeum Launches AI K-POP Idols to Promote Policy Initiatives

The Saemangeum Development Authority introduced the AI-powered K-POP idol group “MANGEUM BOYZ,” opening a new frontier in policy promotion. On the 18th, Director Moon Seong-yo announced that the group’s debut single, “Saemangeum Reset,” along with its music video, had been released officially on YouTube.

The uniqueness of this project lies in its adoption of a novel digital promotion model that combines generative AI with K-pop content, moving away from traditional policy outreach methods. It serves as a strategy to convey to the public and businesses how Saemangeum is evolving into a hub for South Korea’s future industries and energy transition in a more accessible and engaging way.

MANGEUM BOYZ consists of three members, each representing a distinct concept. The main vocalist, “Shinsi,” symbolizes Saemangeum’s vision and hope, while the performance vocalist, “Garyeok,” embodies the spirit of challenge and innovation. The main rapper, “Yami,” focuses on dynamism and drive as his core theme.

The debut song, “Saemangeum Reset,” was created to highlight Saemangeum’s new leap forward and its transformation into a center for future industries. The song and its music video feature key sectors the region is advancing in, including artificial intelligence, robotics, hydrogen industry, future mobility, and smart cities. Utilizing generative AI technology, the music video visually presents Saemangeum as a place where futuristic cities and cutting-edge industries coexist.

The Saemangeum Development Authority plans to develop MANGEUM BOYZ into a sustainable digital promotion brand rather than a one-time content initiative. In the future, they intend to produce additional music related to Saemangeum’s policies in areas such as industry, tourism, culture, and investment attraction, thereby expanding their scope of use. These musical works will be made available as public content that anyone can freely listen to and share, and they are set to be utilized in short-form content, web content, and programs tied to events and exhibitions.

Director Moon Seong-yo stated, “Saemangeum is accelerating its growth as a center for advanced industries, and we are pleased to showcase this futuristic vision and vibrant atmosphere through ‘MANGEUM BOYZ’ in various ways.” He added, “Going forward, we will continue to deliver diverse digital content to bring Saemangeum closer to the public and businesses.”