Three Years After Park Jin-young Advised Buying JYP Shares, Stock Price Plummets by Half

Park Jin-young strongly urged investors to purchase JYP Entertainment shares in November 2023, yet the stock price dropped to half its original level within just under three years. The share price, which was in the 90,000-won range at that time, has now fallen to around 40,000 won, resulting in Park Jin-young’s personal stake losing over 100 billion won in value.

On November 19, 2023, Park Jin-young appeared on the YouTube channel “Shuka World” and stated, “Now is the right timing. If you truly have extra funds, you should definitely buy our company’s shares.” He further emphasized, “Don’t wait until one year from now—buy them in three or five years.”

At that time, JYP Entertainment’s stock was trading in the 90,000-won range. Analysts believed Park Jin-young’s confident statements had a certain impact on the stock price. Indeed, shortly after his remarks, the company’s flagship group Stray Kids reached number one on the U.S. Billboard chart, causing the stock price to rise temporarily.

However, JYP Entertainment’s stock price has now dropped to around 40,000 won, accounting for half of its previous level. Although Park Jin-young expressed confidence by purchasing an additional 5 billion won worth of the company’s own shares after his comments, the falling stock price led to a significant loss in asset value. This purchase increased his shareholding from 15.22% to 15.37%, but the sharp decline in the stock price drastically reduced the value of his stake.

Park Jin-young’s personal stake loss is reported to have exceeded 100 billion won. During the same period, the stock prices of major entertainment companies such as HYBE, SM, and YG also dropped by about 40%, reflecting overall weakness in the industry.