Park Jin-young Reveals JYP’s Philosophy Behind Organic Canteen During New Song “WET” Promotion

JYP Entertainment’s chairman, Park Jin-young, shared the company’s management philosophy alongside the promotion of his new song. In episode 409 of MBC’s variety show “Full House,” which aired on the 1st, JYP’s organic canteen was featured, exposing Park Jin-young’s approach to employee welfare.

The canteen is quite large in scale. Its annual operating cost alone amounts to 2 billion won, with 220 million won invested specifically in organic kimchi each year. This level of investment demonstrates a commitment to prioritizing the health of all company members, going beyond mere benefits.

Park Jin-young had a clear reason for making such a significant investment. He explained that he was moved by the sight of trainees in the past relying on convenience store food for meals, which prompted him to establish the canteen. He further stated that it was created with the idea of feeding his own children, revealing his philosophy of treating company members like family.

Park Jin-young’s sincerity is evident not only in running the canteen but also in his focus on individual employee health. When a team member under his supervision showed signs of health issues, he personally sent a lengthy message outlining health management tips based on his knowledge of human anatomy and nutrition. This shows a meticulous management style that views each employee as family.

The company’s future plans are equally ambitious. The new headquarters, set to open soon, will triple the size of the kitchen and include a bento-making system. This is aimed at ensuring that company members can enjoy “healthy JYP meals” regardless of their work location.

Meanwhile, Park Jin-young continues his activities as a singer while fulfilling his role as chairman. To prepare for his latest song “WET,” he achieved a body fat percentage of 9.2%, putting him in the best physical condition ever recorded. He boasts perfectly defined muscles, making it hard to believe he is 54 years old.

Since debuting in the music industry in 1994, Park Jin-young has not only pursued a singing career but also served as the head of JYP Entertainment, producing and training numerous global K-pop idol groups such as 2PM, WONDER GIRLS, Stray Kids, and TWICE. Last year, he was appointed co-chairman of the President’s Direct Cultural Exchange Committee, established by President Lee Jae-myung, alongside Minister of Culture, Sports and Tourism Choe Hwi-young.