Mom’s Taste Raises Prices on 43 Items Starting in March; Cyber Burger Now Costs 5,200 Won

The burger and chicken chain Mom’s Taste has implemented price increases for the first time in 1 year and 5 months. Starting from March 1, prices of 43 items will be raised by an average of 2.8%, with the flagship Cyber Burger increasing from 4,900 won to 5,200 won.

The main items seeing price hikes include Cyber Patty burgers by 300 won, Big Cyber Chicken by 1,000 won, Chicken Tacos by 100 won, and carbonated drinks by 300 won. Fried Big Cyber Chicken will rise from 11,900 won to 12,900 won, Cajun Chicken Tacos from 4,300 won to 4,400 won, and Carbonated Drinks (R) from 1,600 won to 1,900 won.

Mom’s Taste explained that these adjustments are necessary due to rising costs of raw materials and logistics, a strong currency trend, and increasing labor expenses. From the second half of last year until February this year—over an 8-month period—the company had fully covered a total of 9.6 billion won in cost increases, including 8.8 billion won from rising costs of meat products and 800 million won from higher prices for key ingredients such as burger buns, beef patties, and pickles.

This marks the first price adjustment in approximately 1 year and 5 months since October 2024. Last year, despite global meat prices soaring by over 15% due to highly pathogenic avian influenza in Brazil, Mom’s Taste kept prices unchanged to reduce the burden on customers and franchise owners. However, the company plans to maintain existing prices for 55 items, including chicken breast and bulgogi burgers, bone-in chicken and Wow Chicken, as well as fries and cheese balls, in order to minimize the impact on consumers.

Recently, the entire hamburger industry has joined the trend of price increases. Burger King raised prices of 49 items by 100 to 200 won starting from February 12, with its flagship Whopper increasing from 7,200 won to 7,400 won. Korean McDonald’s also raised prices of 35 items by 100 to 400 won starting from February 20, lifting the price of its signature Big Mac from 5,500 won to 5,700 won.

Mom’s Taste is further strengthening support for its franchise owners. Until April this year, the company is providing free equipment such as Beef Burger Grills and Sparkle beverages to help boost franchise sales, and it is covering 100% of the costs associated with chef collaborations.